To build a referral network, connect with complementary trades like plumbers, electricians, painters and property managers, refer them work first, and keep in touch. Trade referrals tend to be high-trust leads because they come from someone the customer already relies on.
Why trade referrals work
Licensed trades turn down small jobs that you can take, and you pass on work outside your license. Everyone benefits.
Who to connect with
- Plumbers, electricians, HVAC and roofers
- Painters and flooring installers
- Real estate agents and property managers
- Supply house counter staff
Start the relationship
Introduce yourself, say what you do and don't do, and offer to refer. Deliver good work on referrals; your behavior reflects on them.
Maintain it
Thank referrers, update them on outcomes and send leads their way. Never pay or accept kickbacks where your license or law prohibits it.
Track sources
Ask every new customer how they found you and record it. See CRM and repeat customers.
FAQ
How do I get referrals from other trades?
Refer work to them, do good work and keep in touch.
Should I pay for referrals?
Be careful; some licenses and laws restrict referral fees. Check your state.
Which trades refer handymen the most?
It varies; start with those who turn down small jobs.
How do I track referral sources?
Record how each customer found you in your CRM.