Good before and after photos come from consistent angles, good lighting and a clean staging of the space. Take the "before" from the same spot as the "after," and photos become a free marketing asset and proof of your work.
Fix the lighting first
Turn on room lights, open blinds and avoid shooting into a window. Natural daylight from the side usually looks best. Wipe your phone lens.
Stage the "before" honestly
Capture the problem clearly, including close-ups of damage. Do not exaggerate or alter the scene; honest photos build trust and also protect you if there is a later dispute about pre-existing conditions.
Keep angles consistent
Stand in the same place, at the same height, holding the phone the same way. Mark the spot mentally or note it. Side-by-side shots from matching angles tell the story instantly.
Clean up before the "after"
Remove tools, dust and debris. Straighten the space. A clean "after" photo looks far better than the same work surrounded by mess.
Share with your customer
Send the photos along with the invoice or a thank-you text, and ask for a review. See how to get five-star reviews.
Build a photo library
Organize photos by job type so you can show examples in estimates and on your website. Always ask permission before posting images that show a customer's home interior, and crop out personal items and address details. See handyman website tips.
FAQ
Do I need permission to post customer photos?
Ask first, especially for interiors or anything that identifies the home. Crop out personal items, addresses and faces.
What phone settings help with job photos?
Use the main camera, clean the lens, turn on a grid for alignment and tap to focus and expose on the work area.
How many photos should I take per job?
Several wide shots and a few close-ups before and after is usually enough.
Where should I post before and after photos?
Your Google Business Profile, website and social pages are good places. Pair each photo with a short description of the job.